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Truecaller brings call recording and transcription to India

Artemis

February 26, 2024
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Truecaller brings call recording and transcription to India

Truecaller Unveils Call Recording and Transcription in India: A Game-Changer for Communication

In a move that promises to revolutionize the way we communicate, Truecaller, the leading caller identity service, has introduced call recording and transcription for its premium users in India. This highly anticipated feature will be available on both Android and iOS devices, empowering users to effortlessly record and transcribe calls in English and Hindi.

Seamless Recording and Transcription: A User-Friendly Experience

For Android users, Truecaller’s dedicated recording button in its dialer makes the process seamless. For other dialers, a floating recording button ensures ease of use. iOS users can initiate recording by accessing the “Record a call” feature in the search tab and merging the calls manually. Once the call concludes, the app processes the audio and notifies users when the transcription is ready.

Privacy and Convenience: Striking the Right Balance

Unlike the U.S., where receivers hear a beep sound when recording begins, India’s regulations allow for discreet recording without any audible notifications. This ensures user privacy while maintaining the convenience of call recording.

Truecaller’s Financial Performance: Navigating Challenges

Despite facing some financial hurdles in recent quarters, Truecaller remains resilient. While ad revenues saw a decline, user revenues experienced a significant 20% growth in Q4. The company’s user base continues to flourish, with monthly active users reaching 374 million and daily active users reaching 305 million, with India accounting for over 70% of this growth.

Exploring New Horizons: Truecaller’s Vision for the Future

Truecaller is optimistic that its premium plan, starting at ₹79 per month or ₹529 per year, will attract users seeking features like call recording. The company is also exploring new avenues, such as the Telecom Regulatory Authority of India’s (TRAI) proposed caller ID service, called calling name presentation (CNAP).

Truecaller’s Ambitious Growth Strategy: Expanding Horizons

Truecaller is dedicated to expanding its subscriber base, particularly in the U.S., where it sees potential for growth. The company is also focusing on increasing ad-funded users in selected markets in Latin America and Africa. With its data and iOS product enhancements, Truecaller aims to deliver exceptional service to its U.S. subscribers, leveraging the market’s willingness to pay for premium services.

Conclusion: A New Era of Communication

Truecaller’s call recording and transcription feature is a groundbreaking innovation that empowers users to capture and document their conversations effortlessly. With its user-friendly design, privacy-focused approach, and ambitious growth strategy, Truecaller is poised to redefine the way we communicate, both in India and beyond.

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