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Europe remains hard to crack for North American GPs

Artemis

February 26, 2024
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Europe remains hard to crack for North American GPs

North American VCs Face Challenges in the European Startup Market

A few years ago, North American venture capital firms (VCs) flocked to Europe, enticed by the region’s potential for outsized exits. However, the European startup market has proven to be a challenging landscape for North American investors.

The European startup market has grown rapidly in recent years, with deal volume more than doubling in the past decade. However, the market is also highly fragmented, with each country having its own language, currency, and regulatory environment. This makes it difficult for North American VCs to navigate the market and identify promising investment opportunities.

Another challenge for North American VCs is the increasing competition from European VCs. Over the past decade, the European VC market has matured significantly, and there is now much more competition for the best deals, especially at the early stages. This has made it more difficult for North American VCs to secure attractive investments.

Despite these challenges, some North American VCs are still trying to plant roots in the European market. One reason for this is that Europe has a number of advantages over the United States, including a more favorable regulatory environment for certain industries, such as AI and crypto. Additionally, U.S.-based limited partners (LPs) have been showing increasing interest in Europe, as they seek to diversify their portfolios.

If North American VCs want to succeed in the European market, they need to develop a strategy that takes into account the unique challenges and opportunities of the region. They need to be prepared to invest in local talent and build relationships with local investors and entrepreneurs. They also need to be patient, as it may take time to build a successful portfolio in Europe.

Conclusion

The European startup market is a complex and challenging landscape for North American VCs. However, there are a number of reasons why North American VCs should still consider investing in Europe. With careful planning and execution, North American VCs can overcome the challenges and reap the rewards of investing in one of the world’s most dynamic startup ecosystems.

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